a destination for cancer information
Led a full-scale website redesign to build a more credible and trusted online experience for CTCA, leading to more meaningful engagement with prospective patients & caregivers. Created a robust content program, including the first company blog to drive brand awareness and support patient acquisition.
In-depth disease education
Developed more than 40 cancer microsites, with risk type, diagnostic, treatment and support therapy information for patients and caregivers.
Community support
Launched a comprehensive resource site, with weekly blog posts, a monthly newsletter, and other support tools for patients and caregivers.
reactive blog posts
Built awareness with thought leadership about popular health topics in the news to capture new traffic and position the brand as a trusted information provider.