global website redesign & App launch
Led content strategy for the Enterprise Rent-A-Car global digital marketing and content platform. Collaborated with creative, UX, product and technical teams to support 7 global domains and a new mobile app experience. Developed content to promote products and services, support the purchase funnel, and build loyalty and brand affinity.
7 global websites
Developed flexible content strategies and models to support multiple domains and multiple languages.
first brand app
Created compelling content across all platforms in recognition of the mobile, multi-device user.
aspirational trip planner
Curated custom travel content by location, interest and trip type.
Mission & culture
Brought the brand story to life with storytelling about how Enterprise gives back to its employees, the community and customers.