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SUPPORTING CANCER PATIENTS & CAREGIVErs

Launched This Is Living With Cancer, a first-of-its-kind patient support program from Pfizer Oncology. Led multi-channel content development, including: a new app, a dedicated website, a variety of patient and physician collateral, and an integrated social media campaign—all to support and celebrate how people are redefining life with cancer.

 
 
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Website

Provides resources for people living with cancer and those supporting them.

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the livingWith app

A free app designed to help patients and caregivers manage life with cancer.

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social media

Multichannel campaign across Facebook, Instagram and YouTube.

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people magazine cover wrap

Launch magazine wrap.

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HCP Collateral

Sales aid for oncologists and care team clinicians.